Provide customers with a consistent shopping

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Reference no: EM133530343

Question: From the Value Proposition of Dollarama, a retail company in Canada. Provide the following and how it affects marketing and brand recognition.

Value Proposition: Dollarama aims to provide customers with a consistent shopping experience and compelling value, offering a broad assortment of general merchandise, consumables and seasonal items. All stores are corporately-owned and operated, and are conveniently located in metropolitan areas, mid-sized cities and small towns. Products are available in individual or multiple units at low, fixed price points.

1. Self-Expressive Benefit

2. Emotional Benefit

3. Functional Benefits

Reference no: EM133530343

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