Provide an overview of the performed digital transformation

Assignment Help Marketing Management

Reference no: EM133546685

Problem

Choose a company that has undergone a digital transformation in the last 5 years. The company should have enough information available to analyze its digital transformation journey. There are many companies that have recently undergone digital transformation, such as Walmart, Nike, Adobe, Domino's Pizza, and Airbus. You can choose the company from the mentioned ones or choose another one yourself. After that, conduct a research on the selected company's digital transformation and provide the following information in your research essay:

1. Provide an introduction to the company and its business model.

2. Provide an overview of the performed digital transformation.

3. Analyse the Porter's Value Chain of the company and how it changed through digital transformation.

4. Analyze the change management and project management methodologies used.

5. Discuss the role of artificial intelligence, machine learning, data virtualization, big data, blockchain, AR/VR/XR, IoT/Cloud/Edge/Fog, cybersecurity, digital marketing, and Industry 4.0 implications in the performed digital transformation.

6. Discuss the ethical and social issues of the performed digital transformation.

Reference no: EM133546685

Questions Cloud

Should an information security department exist in it : Should an information security department exist in IT or outside of IT in an organizational structure? What are the pros and cons of your choice?

Explain why we cannot reuse the training data for testing : Explain why we cannot reuse the training data for testing in data mining.

What is the most insightful thing that you have learned : What is the most insightful thing that you have learned as a student from mkt 534 course which is analytical tool for marketers?

Briefly explain information security policies : Briefly explain Information Security Policies and procedure. Explain the importance of information security policies and procedures in protecting data

Provide an overview of the performed digital transformation : Provide an overview of the performed digital transformation. Analyse the Porter's Value Chain of the company and how it changed through digital transformation.

Analyze the humanities : Introduce yourself to classmates (from NY) what is your major (business administration with conc in healthcare administration- bachelor's degree).

What principles define friends observable personal brands : Based on your review, what attributes, values, and principles define your friends' observable personal brands?

Role of an education assistant in the classroom : How can an education assistant implement differentiated instruction strategies to address the individual needs of students with exceptionalities.

What is the free cash flow : Cellular inc report net income of$244m for year, deep expenses $94m, capital expenditure $153m no interest expenses working capital. what is the free cash flow?

User Account

All Pages