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Provide an overview of the performed digital transformation

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Reference no: EM133546685

Problem

Choose a company that has undergone a digital transformation in the last 5 years. The company should have enough information available to analyze its digital transformation journey. There are many companies that have recently undergone digital transformation, such as Walmart, Nike, Adobe, Domino's Pizza, and Airbus. You can choose the company from the mentioned ones or choose another one yourself. After that, conduct a research on the selected company's digital transformation and provide the following information in your research essay:

1. Provide an introduction to the company and its business model.

2. Provide an overview of the performed digital transformation.

3. Analyse the Porter's Value Chain of the company and how it changed through digital transformation.

4. Analyze the change management and project management methodologies used.

5. Discuss the role of artificial intelligence, machine learning, data virtualization, big data, blockchain, AR/VR/XR, IoT/Cloud/Edge/Fog, cybersecurity, digital marketing, and Industry 4.0 implications in the performed digital transformation.

6. Discuss the ethical and social issues of the performed digital transformation.

Reference no: EM133546685

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