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Provide an overview of the industry

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Haiqal Hariri is a high-spirited young man who lives in Damansara. He owns and runs a restaurant selling authentic Malaysian food on the high street market. The business is successfully selling at the bottom end of the market. Recently, Haiqal has moved upmarket. In addition to the High Street shop, he has opened a western food cafe in the Taman Tun Dr. Ismail area. Now he is thinking about opening a dessert/ café in Damansara Height. He has asked you to consider the future potential of opening the dessert café.

Question: Please define and provide an overview of the industry (narrow or broad)

Reference no: EM132863952

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