Provide an opportinuty to the role of a market researcher

Assignment Help Marketing Research

Reference no: EM131758327 , Length: 2

Research Paper

Market Research Report: Introduction

The last half of this course will provide you with the opportunity to take on the role of a market researcher, working for anexisting company of your choice (you will use the same company for the entire project).

You will conduct primary researchbased upon a "problem" or "objective" that you perceive within the organization.

For instance, a problem might be that anewly introduced product is not producing the projected sales figures. Unit V will begin the Market Research Report withan introduction, including research into the company background and objectives for your research study.

Unit VI will continue this report with a discussion around the methodology you will use in your research study. Unit VII will analyze the results of the primary research, and finally, Unit VIII will interpret the results into final conclusions and recommendations.

For this unit's section of the Market Research Report, you will introduce the company, the product line(s), and the problemor objective that you are attempting to research. Discuss who you will be surveying (sampling).

As a reminder, you shouldbe using an existing, real-life company with a research problem based upon your perception. Chapter 16 in the textbook provides a guide for composing an effective Market Research Report, which may be helpful as you begin to construct the
introduction.

Your response for this unit should be a minimum of two pages, not including the title page or reference page. Referencesshould include your textbook and a minimum of one additional credible reference.

All sources used, including thetextbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

Research, Z. I. (2017, December 06). Amazon.com, Inc. (AMZN).

Attachment:- Amazon com Inc..rar

Reference no: EM131758327

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