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"Core Assessment: Social Media Marketing Evaluation"
Introduction
For this assignment you will be evaluating the social media strategy of a firm of your choosing.
Your analysis of the company's social media marketing efforts should be in-depth and your analysis should exhibit an understanding from our text Social Media Marketing. You will also need to include recommendations for improving the company's social media marketing strategy.
Social Media Marketing Evaluation- You are required to submit a 5-8 page paper describing your assessment of a particular company's social media strategy.
For this paper you should:
Question 1: provide an introduction of the firm, the industry in which it operates and describe its target market
Question 2: discuss its social media usage and how the firm is using various platforms
Question 3: evaluate the firm's social media strategy and make recommendations.
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