Reference no: EM133064135 , Length: word count:3000
Assessment Task: International Business Management Consulting Project
Develop your research and application skills. Words account will be 3000 words.
You are the Manager for the International division of an Australian based family-owned Enterprise. Your company currently produces wine and beverage products. It would like to export these to South East Asian countries.
The company CEO has asked you and your team to prepare Part 1 - a report for the board of directors in which you select a country from Asia and explain why it is a good idea to expand your company into that country. Identify which type of product or product line you would export to which country, and why you would do it.(Bangladesh)
To select the best country for your expansion you are to provide a written external environment analysis (political, economic, social, technological, environmental, ethical and legal environment) of the selected international market (country) and region (Asia) for the companies' products.
The factors needed for undertaking the analysis are broadly covered in Weeks 1 to 5. You will need to make this a Work in progress throughout the first five weeks of term.
Part 2 Your CEO is also interested to have a long-term relationship in Asia, you and your team are required to assess a possible merger scenario with a large chain in terms of cost, synergy and impact and developed an implementation plan with best practices. In this task you are required to develop an appropriate negotiation strategy considering the culture impact and a strategy for using social media for great brand awareness.
Bangladesh : South east Asian country , SAARC, Targeting 166 million population, Five star hotels, Product ( don't need certification for halal),major sea port
Note: Choose a an Asian country and ended up with Bangladesh . Need to come up with a product line to enter into the Bangladesh market
Attachment:- International Business Management.rar
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