Provide an example of the technology-image gap theory

Reference no: EM133655261

Discussion Post: Political Science

Review the crisis communication case studies in both the Lachlan and Liberman texts.

In the Apple "Bendgate" crisis, the company faced a variety of challenges, including a component called Technology-Image Expectancy Gap Theory. In at least two brief paragraphs (30 to 50 words each):

I. Define and provide an example of the Technology-Image Gap Theory, other than "Bendgate."

II. Discuss how Apple was effective or not before, during and after the communication crisis.

Reference no: EM133655261

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