Provide an analytic assessment regarding the attractiveness

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In reviewing the "1uptoys: Breaking into the global toy industry" case study, it is important to assess and analyze the ENTREPRENEURIAL PROCESS AND ENTREPRENEURIAL COMPETENCIES for the individuals and the opportunity under consideration. Therefore, respond to each of the following questions regarding these entrepreneurial process and the entrepreneurial competencies as they exist and as you might have performed them.

1. After examining the international toy industry, provide an analytic assessment regarding the attractiveness of the toy industry for a new venture such as that proposed by 1uptoys. Consider theR&D intensity, the extent to which current mature firms within the industry control the market space,the size of the market space, the extent to which intellectual property should be pursued for entering firms like 1uptoys.

Reference no: EM132443804

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