Reference no: EM133027762 , Length: word count:3100

HI6006 Competitive Strategy - Holmes Institute

Question 1
PepsiCo's better-for-you and good-for-you products becoming focal points in the company's new product development initiatives, with more than $53 billion returned to shareholders from 2003 to 2012 has improved PepsiCo market position.

Discuss how PepsiCo expand and grow globally through senior management effective implementation of Ghemawat AAA framework.

Answer this question in 400 words.

Question 2
CEO and entrepreneur Irene Rosenfeld said, "Simply put, we have now reached a point where North American Grocery and Global Snacks will each benefit from standing on its own and focusing on its unique drivers for success." Rosenfeld noted that as separate businesses, "each will have the leadership, resources, and mandate to realize its full potential."

Discuss in detail the two roles and responsibilities of a strategic leader, and how did Rosenfeld clearly apply those roles and responsibilities as a strategic leader?

Answer this question in 400 words.

Question 3
Solazyme cross-border alliances with Sephora, Qantas, Roquette and Unilever, varieties of cross-border strategic alliances fuelled Solazyme rapid growth.

As a senior executive for Solazyme discuss in detail how you and your team can manage a successful strategic alliance with much larger partners such as Sephora, Qantas, Roquette and Unilever.

Answer this question in 400 words.

Question 4  Patagonia founder Yvon Chouinard believes that quality would not be possible without integrity, unflinching environmentalism, and the company's unconventional approach. Discuss in detail how Patagonia a clothing company identified profitability potential of the industry in which it competes through the application of Porter's Five Competitive Forces model.
Answer this question in 400 words.

Question 5
Bezos saw the tremendous growth as an opportunity to sell products online that would be demanded by large number of Internet users and could be easily shipped was the path to becoming the world's largest online retailer began in 1994. Discuss in detail how Amazon gained competitive advantage through effective implementation of both differentiation strategy and cost leadership business strategy.
Answer this question in 750 words.

Question 6
Products produced by Gore's technologies since 1976, have been part of countless adventures around the globe and even on the moon through enormous amount of energy, resources, and dedication. Gore & Associates continued to innovate with new technologies and solutions to maintain a sustainable competitive advantage.

The role of senior management to find the sources of competitive advantage through company resources, capabilities and core competencies is crucial.

Apply P.R.O.F.I.T. model to identify Gore's intangible resources that will provide a sustainable competitive advantage as well as evaluate the importance of Gore's resources using VRIO framework.

Answer this question in 750 words.

Attachment:- Competitive Strategy.rar