Provide a summary of your findings

Reference no: EM133261199

Question: Select a business opportunity - this can be the same used in Networking1. Then conduct secondary research using the New Business Road Test framework discussed in class to gain insights on the viability of the business opportunity. Provide a summary of your findings, key information including sources for each of the seven sections and conclusion as to why your business opportunity is viable. 1.Market attractiveness and micro level: 2) Target segment benefits and attractiveness; Industry domain that addresses macro level 3) Industry attractiveness and micro level 4) Sustainable advantage; Team domain comprising three sub-domains- 5) Mission, aspirations, propensity for risk 6) Ability to execute on Critical Success Factors and 7) Connectedness up, down and across value chain.

Reference no: EM133261199

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