Provide a summary of the campaign objectives and goals

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Assignment: Digital Marketing Analysis

Target Audience Analysis

Remember to follow the steps outlined in Chapter 3, "Choosing Your Analytics Tools"

Choose from one of the following Scenarios below:

A. Provide a summary of the campaign objectives and goals.

B. Conduct a target audience analysis to identify the demographics, interests, and behavior of potential users. Use tools such as Google Analytics to gather data on this type of target audience.

C. Prepare a report that includes the demographic profile, interests, and online behavior of the target audience. Include graphics for the important findings.

D. Provide recommendations for targeting and engaging this audience.

E. Provide recommendations for optimizing the campaign based on the analysis.

Scenario I: E-learning Platform

Task: You are a marketing analyst for a new e-learning platform.

Scenario II: Fashion Retailer

Task: You are a marketing manager for a high-end fashion brand.

Scenario III: Local Coffee Shop

Task: You are a digital marketing specialist for a local coffee shop.

Scenario IV: Your company or company of your choosing

Task: You are a digital marketing specialist for a company.

Reference no: EM133792833

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