Reference no: EM132787019

Assignment - Article Review

Submit a review of a journal article of their choice that must be related to topics discussed in class during the first half of the module (i.e., in Module 1 and 2). More specifically, students are expected:

a. To FIND an article in the popular business press (examples include Financial Times, Business Week, Wall Street Journal, the Economist, Fortune) that illustrates one or more of the topics discussed in class during the FIRST HALF of the module. The topics are the following (see also the Table reported in Section 7 for a full list of topics):

Basic Economic Principles

Economies of Scale and Scope

Agency and Coordination

Markets and Competitors

Industry Analysis

Sources of competitive advantage: Strategic positioning

b. To provide a SUMMARY of the article;

c. To DISCUSS how the article illustrates the topic(s) it relates to, and discuss the topics.

You may want to follow the indications below when developing the article review:

Section 1 must contain the name of the Author, the title of the selected article, and a url link to the original source of the article;

Section 2 provide some background information about the company being discussed in the article (approximately 100-200 words);

Section 3 must contain a summary of the business case discussed in the article (approximately 100-200 words);

Section 4 should be used to link the case to any of the topics discussed in class in weeks 1 to 6. You are expected here to make explicit and appropriate use of the theory, models, concepts covered in class (approximately 900-1000 words);

Section 5 should be used to provide a summary of the major findings arising out of your discussion. You can include in this section your own views and ideas about how the company is, or will be performing in the future; or your opinion about any problems the company may face in order to sustain its competitive advantage over rivals; or any other conclusions in relation to the selected article (approximately 100-200 words).

Note - Don't forget to include the Reference List at the end of the review. The review should demonstrate your understanding of the key issues discussed in the article and your engagement with the course material (i.e., slides, textbook, examples, videos, and journal articles). There must be evidence that class material is used appropriately to develop the assignment.