Reference no: EM131221655 , Length: word count:2500
Strategic Management Individual Analysis Assignment - Case study analysis
Assessment Description
Analyse the following case study, which can be found in Grant et al., (2014) Contemporary Strategic Management: An Australian Perspective, 2nd edn, Wiley.
- The Australian Supermarket Industry (See p.440)
Using the case study as well as up to date sources of information from your own independent research you are required to analyse the strategic management of Aldi's expansion in Australia.
You need to discuss the following:
a) Provide a situational analysis of Aldi in Australia.
b) Discuss the fit between the company strategy and its context.
c) Analyse and evaluate the current strategic approach of the organisation.
d) Discuss the fit between the company strategy and its goals and expectations.
e) Outline with recommendations the future for Aldi you have chosen based on their current situation and strategy.
CASE STUDY - THE AUSTRALIAN SUPERMARKET INDUSTRY
QUESTIONS
1. Provide a review of the macro environmental factors influencing the Australian supermarket industry.
2. Carry out a Porter's five forces competitive analysis and state your conclusion regarding the supermarket industry's attractiveness to new entrants.
3. What stage of the industry lifecycle model applies to the Australian supermarket industry? Discuss how this influences industry competitiveness.
4. Which of Porter's generic business-level strategies do Coles and Woolworths pursue? What evidence can you locate that supports your answer?
5. Does the entry of ALDI and Costco into the Australian supermarket industry pose a significant threat to market dominance held by Woolworths and Coles? Explain your reasoning.
2500 words,
A minimum of 15 references.
Attachment:- CASE STUDY.rar
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