Provide a real-life example of a scope change

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Reference no: EM133153947

We explore when expanding the scope of a firm makes sense. All CEOs would claim that whatever scope expansion plan(s) they announce makes a lot of sense because if they don't, there is no reason for the firms to change anything.

Question: Provide a real-life example of a scope change (horizontal/vertical/geographical, doesn't matter). Explain why you think it makes sense or doesn't make sense for the focal firm in question.

Reference no: EM133153947

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