Provide a rationale for your strategy

Assignment Help Marketing Management

Reference no: EM133441398

Question: You are the Chief Marketing Officer for a U.S. based department store chain handling lower and higher ranged priced product categories with the primary focus on the lower-end. The department store chain has stores on the east coast, northern area, and the south with the locations in metropolitan cities. You have been tasked with shifting the marketing strategy from a focus on the lower-end products to the higher-end ones. Two key competitors will be Macy's and Nordstrom. Distinguish the product-market boundaries. Provide a rationale for your strategy.

Reference no: EM133441398

Questions Cloud

How would you determine if this is an opportunity : How would you determine if this is an opportunity for your company? Please utilize the processes that you were exposed to in this chapter to design

How you came to this conclusion : who do you think was at fault for this fatal accident involving the smaller of two aircraft in the same weight class? Be sure to justify your rationale

Describe a situation in which you had something : Describe a situation in which you had something difficult or uncomfortable to say at work, but you felt it needed to be said. Describe the situation

Why would you use the theories of damage control : Why would you use the theories of damage control and managing negative publicity in a media release about illicit substances at an event?

Provide a rationale for your strategy : You have been tasked with shifting the marketing strategy from a focus on the lower-end products to the higher-end ones. Two key competitors will be Macys

What are some problems created by language : What are some problems created by language and the ability to comprehend the questions in collecting primary data? How can a foreign market researcher overcome

How do you think this will impact the canadian economy : Given the decrease in the USD-CAD exchange rate (Canadian dollars are worth less American dollars), how do you think this will impact the Canadian economy?

How is this different from a functional organization : A weak matrix organization introduces the idea of an assigned project coordinator. How is this different from a functional organization?

What is the service recovery paradox : What is the service recovery paradox? What should you as a luxury hotel manager learn from the service recovery paradox?

User Account

All Pages