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Provide a rationale for the selection of the design

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Reference no: EM131179393

Marketing

Prepare an experimental design and data collection plan for the selected product or service. For this assignment, complete the following:

• Define the target market that is to be analyzed.
• Write a detailed outline of the experimental design.
• Provide a rationale for the selection of the design.
• Describe the data collection techniques you will use.

Your plan should be about 1,000 words in length and should adhere generally to APA guidelines in organization, format, citations, and references. Once complete, submit your marketing research design to your instructor. Refer to the Marketing Research Design Scoring Guide and the Marketing Research Survey course project description to ensure you have met the requirements of the assignment prior to submitting.

Reference no: EM131179393

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