Provide a quick summary of the article you selected

Assignment Help Marketing Management

Reference no: EM133527037

Case: Various marketing strategy attributes are discussed throughout the term. part of remaining current in business is being up to date on what's happening in the world as it relates to your field. This assignment is designed to start you out in the course, Not only thinking about what you are going to learn this week in the course text but also what you can learn in the real world as content relates to marketing strategies. Choose a currently published article ( news must be a current week, the magazine must be a current issue) dealing with this week's marketing concepts ( for example marketing principles, online marketing components, using marketing to deliver value,
the elements of a marketing plan, the value proposition, strategic planning, etc). Select and analyze the articles based on

Question 1. Summarize: Provide a quick summary of the article you selected. Make sure to include the publication, article title, date, and author. If you are not able to find all four of these data, you must select another article.

Question 2.Analyze and reflect: Protect your thoughts on the article and include how the article and include how the article is relevant to this week's course concepts. As you reflect on the article's relevancy to the course cite your textbook and one additional outside resource ( in addition to your selected articles).

Reference no: EM133527037

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