Provide a product that the customer wants

Assignment Help Marketing Management

Reference no: EM132246429 , Length: 2 pages

The Marketing Mix is one way at looking at an organisation's marketing activities. It is like a snap shot (foto istantanea) of what the company is doing at this time.

The Marketing Mix is made up of 4 parts, which are known as the 4 P's.

When we looked at the definition of marketing these 4 P's came up as 4 key words. Can you remember what they were?

Although each of these factors are important individually, it is the way in which they are mixed which is crucial to an organisation's success.
For example a company might have some excellent products on offer but the price might be too high or the promotion is all wrong and customers don't know about it.

A company needs to ensure that it has a strong marketing mix, this means that the company will;
• Provide a product that the customer wants
• Make sure that the customer can buy the product
• Charges a price that the customer will want to pay
• Promotes it effectively so that the customer knows about it

Reference no: EM132246429

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