Provide a product that the customer wants

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Reference no: EM132246429 , Length: 2 pages

The Marketing Mix is one way at looking at an organisation's marketing activities. It is like a snap shot (foto istantanea) of what the company is doing at this time.

The Marketing Mix is made up of 4 parts, which are known as the 4 P's.

When we looked at the definition of marketing these 4 P's came up as 4 key words. Can you remember what they were?

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Although each of these factors are important individually, it is the way in which they are mixed which is crucial to an organisation's success.
For example a company might have some excellent products on offer but the price might be too high or the promotion is all wrong and customers don't know about it.

A company needs to ensure that it has a strong marketing mix, this means that the company will;
• Provide a product that the customer wants
• Make sure that the customer can buy the product
• Charges a price that the customer will want to pay
• Promotes it effectively so that the customer knows about it

Reference no: EM132246429

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