Provide a marketing audit of their current marketing

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Reference no: EM133569925 , Length: word count:1800

Clients and Markets

Task Details:

You have been hired as an external consultant to review the marketing activities of your assigned company. You are required to provide a Marketing Audit of their current marketing activities and make a minimum of FOUR recommendations to improve their current strategy. Your review will include a detailed analysis of the market, its current segmentation, targeting and positioning strategy, its marketing mix approach & its CSR obligations. You must choose ONE of the following companies organisations: -

1) ANZ Bank
2) NRMA insurance
3) David Jones
4) Qantas Airline
5) Red Cross Australia
6) Optus Australia
7) OR any other company subject to Lectures approval

What should be included in your report - Table of Contents?

- An introduction to the company (brief overview of the organisation and the purpose of the report)
- Market analysis including SWOT
- Review of current marketing activities including segmentation, Targeting & Positioning (STP), marketing mix approaches.
- Four (4) recommendations for improvement including overview and justification for the proposed solution, marketing research, marketing strategy etc. What does your report look like?
- Marketing theory: There is a clear integration of relevant marketing theory in your work.
. CSR obligations
. Conclusion
. References

Your report needs to be based on evidence from both business and academic sources.
. Your report needs to be professional and draw on material and theory learned throughout the semester

Sources of evidence: High-quality, credible, relevant sources to develop ideas that are appropriate for the development of report. A minimum of five references no older than 2020.

Writing style: Language is clear and expressive showing a strong writing style and without grammar, punctuation, usage, and spelling errors.

Referencing: Harvard Style (not included in the word count)

1. Brief overview& marketing audit of the company
2. Identify the Target audience
3. Discuss key marketing theories
4. Develop a brief marketing strategy
5. Recommendations
6. Reference

Reference no: EM133569925

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