Reference no: EM131830015

The assessment of this subject supports students in developing their knowledge of the foundation of which tourism, hospitality and events is built.

Research into a singular company develops this knowledge and shall develop an understanding of the diversity, interplay and sustainability within Tourism, Hospitality and Events.

Instructions: Do you think star ratings affect consumer booking decisions or have they lost their significance and why?

The emergence of social media and user review platforms such as Tripadvisor have changed the way Tourism, Hospitality, and Event businesses engage with their customers. But has this had an impact on consumers in terms of choice and experience?

More and more hotels are moving away from traditional Star Ratings in favour of platforms such as Tripadvisor.

As part of this assessment, students are required to provide a historic summary of where the star ratings system evolved from, as well as a brief history of how Tripadvisor came about.

Students are then required to compare the traditional star rating system to how Tripadvisor ratings work, and present the pros and cons from both a business perspective, as well as a consumers' perspective.

In addition, students are required to evaluate whether Tripadvisor is more beneficial to smaller or larger operators, or both.

This assessment must be submitted in compliance with the following:

You should make significant references to the subject material and substantial wider reading.

A minimum of two (2) academic (books & peer-reviewed journal articles) & two (2) other sources (newspaper article, trade publications, websites, etc.) must be used per post.

These should be referenced in the APA style, both in-text and in a reference list.

References to ‘Wikipedia' or similar unsubstantiated sources will not be accepted and must be 1000 words.