Provide a detailed analysis of why this is happened

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Question: In 2006, ESPN introduced a phone that would offer exclusive content and video and give fans easy access to their favorite teams. The problem was that ESPN only had one phone model available, which was a clunky flip phone that sold for $400, plus the monthly fee of $40 to access the ESPN content. Customers didn't want to pay so much money just to have access to sports scores. ESPN shut down the service within a year, but not before it spent $150 million on development.

Please provide a detailed analysis of why this is happened with ESPN mobile?

Reference no: EM133202970

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