Reference no: EM132835319

Assignment Brief: You are required to prepare a portfolio of evidence based on answering

ALL of the following questions:

Task 1

1. Describe the key purpose of observation, outlining advantages and disadvantages of this research approach to collecting data.

2. Discuss four dimensions that distinguish various approaches to observation.

3. A disadvantage of observation is observer bias. Discuss at least two ways of minimizing observer bias.

4. Provide a critical evaluation of the ethics of using concealed observation as a research method.

Task 2

1. Advancements in technology have helped data gathering via onlinesurvey questionnaires? Discuss the mechanisms that can be used to administer online questionnaires and outline the advantages and disadvantages that may occur.

2. Explain the principles of wording, stating how these are important in questionnaire design, citing examples not in the book.

3. How are multiple methods of data collection and from multiple sources related to the reliability and validity of the measures?

4. "Every data collection method has its own built-in biases. Therefore, resorting to multi-methods of data collection is only going to compound the biases." Provide a critique of this statement.

• Format for submission: Students should submit their portfolio of evidence in WORD FORMAT on BBL.
• Total number of words: 5000 (+/- 10%). This excludes title page, contents page, references and appendices
• No overall introduction or conclusion needed.
• References: In alphabetical order + follow Harvard ref Style.

Task 1, Questions 1-4 - format:
• What is the concept? Define the concept and cite.
• What does the concept involve?
• How and why is it used?
• Advantages - why is it important? GIVE EXAMPLES
• USE 3-4 citations in each section.
• What is the impact on participants? REACTIVITY e.g. Hawthorn studies
• Impact on researcher and researcher imposition?
• What is the benefit of observation (or not)?

Attachment:- International Business Research Skills.rar