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Provide a competitive advantage in the purchase of shoes

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Reference no: EM131390514

Case: Zappos

This case examines Zappos' unique marketing strategy and corporate culture, both of which focus on delivering happiness to the company's varied stakeholders. Despite a few stumbles along the way, Zappos has been a role model of success since its founding in 1999. The company survived the dot-com collapse because its charismatic CEO, Tony Hsieh, created a corporate culture that put its customers and employees ahead of financial success. The case looks at Zappos' business model and how it influences the company's relationships with customers, employees, the environment, and its communities. The case also discusses some of the challenges the company faces and how it plans to move into the future.

1) Has Zappos' emphasis on customer satisfaction contributed to its profitability? Explain.

2) Has Zappos developed long-term customer relationships that provide a competitive advantage in the purchase of shoes and other products? Explain.

3) Zappos' management has asked you to suggest opportunities for further expansion of the company's product porrfolio.  Zappos already offers shoes, clothing, bags/handbags, home products (linens, kitchen, and dining), beauty products, and accessories. They also operate outdoor and riding (bikes and skateboards) shops. Moving beyond these product lines may require Zappos to move into hard goods such as furniture or electronics. This would compete with Amazon and IKEA. What options do you suggest and why?

375 words per question.

Verified Expert

"This study is based upon the marketing management techniques used by Zappos, an online shoe and clothing shop at Las Vegas, Nevada. The processes used by the company to win back the customers' trust and loyalty are mentioned here. Also the impact of the corporate culture created by the company's CEO Tony Hsieh on the organizational profitability and competitiveness has been overviewed in the study."

Reference no: EM131390514

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Reviews

inf1390514

2/16/2017 5:07:24 AM

I am really awed with the solution! Everything looks magnificent. I think about when you see the other 2 messages, on the off chance that you see anything that would add to the second part of the paper, you can alter it in like manner. Something else, everything looks extraordinary! I have different expositions coming up and I know where to turn for help with getting them composed. Much appreciated to such an extent!

len1390514

2/11/2017 12:13:52 AM

I have a 3 question assignment that I need assistance with. But I really care about quality for this one. Thanks. These questions must have a minimum of 375 words in the body, with clear and articulate explanation, Must be in APA format, have no spelling or grammar errors, and use 3 resources, when a source is cited on the reference page, it must also appear in the body of the text. Each question has a minimum of 375 words in the body, with clear and articulate explanation, Must be in APA format, have no spelling or grammar errors, and use 3 resources, when a source is cited on the reference page, it must also appear in the body of the text in each answer. These 3 question may use the same resource if needed. One resource was provided for these questions: Ferrell, O.C., & Hartline, M (2014). Marketing Strategy: Texts and Cases, 6th edition. Mason, OH:South-Western, Cengage Learning : The additional resources for all 3 questions can be from online resources, academic journals,etc. of your choosing.

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