Provide a brief synopsis to send to your companys ceo

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Question: Assume you are the marketing manager for a small but growing regional omni-channel retailer. You come across this interesting HBR article. Provide a brief synopsis to send to your company's CEO which includes details of Dr. Luo's research study, its findings, and provide actionable strategies for your company based on the findings.

Reference no: EM133392814

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