Provide a brief overview of the retail store

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Reference no: EM131085944 , Length:

Analytical and Application Study of Retail Management at a retail format

Contents

This assignment is based on a single retailer and all questions have to be answered keeping that retailer in mind

1.

- Visit any big sized retailer of your choice.

- Provide a brief overview of the retail store like see, merchandise classification, pricing strategies, product categories, ambiance interior & exterior, 4 Ps of Marketing and role of Manager and employees at retail store.

2.

- Who are the retailers' competitors (both direct and indirect)? How does your retailer compare to these competitors in terms of its size, market dominance/share, sales, profitability, etc.?

- Who is their target audience? (describe demographically and psychographically. if possible) How does this compare to the competition?

3.

- What image do they want to convey and how do they attempt to position themselves in the minds of consumers in the market?

- What is their current image in the industry and in the minds of consumers? Is this image working for them? How does this compare with the image of competitors?

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Retail markets in oman are at stiff competition. However there are different in philosophy and operational formats. The current discussion emphasized Lulu hypermarket in sultanate of Oman in its merchandise and other operational strategies. Also discussed are its competitors and their relative capabilities and comparison.

Reference no: EM131085944

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