User Account

All Pages

Provide a brief overview of the proposed product concept

Assignment Help Marketing Management
Reference no: EM132105030 , Length: word count:2000

Assessment: Demand-Product Alignment: External Component Audit & Forecast

Task Overview

For international students choose a product from your home country and forecast likely demand for it in Australia.To assess the viability of your proposed product or service concept, you will conduct a demand audit. Specific details of what should be included are described below.

For local students decide on a consumer product category (i.e. Haircare, Health & Fitness, Bakery etc.) and identify a gap for a new product (Good + Brand + Service) that you can introduce in the category. Examples may include bottled smoothies or juices, a health club, frozen meals, a spa, imported quilts, hand-made soaps, etc. To assess the viability of your proposed product or service concept, you will conduct a demandaudit. Specific details of what should be included are described below.

You will communicate your findings in the form of a 1000-word paper under the following headings:

1. Product Concept
2. External Audit
3. Forecast and Estimated Demand for 2 years

Data sources must be cited. No theory is necessary. You will need to use vey concise English. No weasel words.

Specific Requirements

Your market analysis should be based on the marketing constructs and processes covered in this unit. You should:

1. Title page containing:
a. Category and name of product,
b. b. Student name and ID,
c. c. Seminar session-day and time
d. d. word count
e. Geographic boundary of analysis (i.e., Australia, Germany, Victoria etc.)

2. Provide a brief overview of the proposed product concept (please include brand and services attached)

3. Carry out the external component of the demand-alignment audit (include 3 competitors) -Identify any segments which are useful for development of specific 7Ps if they are apparent.This is about collecting facts and data which you will use to make decisions LATER in part 3. The only decisions here are about what data to collect, from where, and how to select for RELEVENCY and USELFULLNESS. Avoid collection of background data for data's sake.

4. Prepare a scenario forecast for future demand-Paint a picture about how you expect the next 3 years to look like in respect of demand for your product and estimate a demand for the product. Identify any assumptions you have made. Use your own insights based on your factual analysis above

Verified Expert

the paper is about demand product alignment and external component and audit of Coffee shop in Australia. Starting a coffee shop with a novel idea of placing it for loneliness lovers and having its demand audit is very relevant. Having a PESTLE analysis of the competitors and describing the seven S's of Shop can help the producers to ensure the success of the product. similar way setting objectives, vision and mission can help the owners to make sure the hit of the coffee shop. along with it cost and customer base analysis as well done to make use of the opportunity of conducting the business to exploit the objective at its best.

Reference no: EM132105030

Questions Cloud

Implement a fifo program in which a client sends the server : A valid variable name is defined for this assignment to be 6 characters or less, consisting only of lower-case letters from a to 'z', inclusive.
Cash balance on november : The cash balance on November 1 is $13500. The cash balance on November 30 will be?
What are the asymptotic complexities of the two algorithms : You have a problem P that you must solve. You have worked out two different divide and conquer algorithms that solve it.
What is the forecasted sales revenue : If budgeted production is 14000 ?shelves, what is the forecasted sales revenue from the? shelves?
Provide a brief overview of the proposed product concept : Assessments Brief - MKT60010 Marketing Management - Prepare a scenario forecast for future demand-Paint a picture - Use your own insights
Maintain the same level of net income : How many hammers will have to be sold in June to maintain the same level of net income?
Compute the statistics requested : The data must be stored in an array. Compute the statistics requested above. Use a function for each task as well as a function to read.
Budgeted cash payments for march are : Lark Corp's direct materials budget shows total cost of direct materials purchases for January $250,000, February $300,000 and March $350,000.
How much is swifty break-even point : Swifty Corporation sells a product w a contribution margin of $12 per unit, fixed costs of $223200, and sales for the current year of $260000.

Reviews

len2105030

9/5/2018 4:50:46 AM

Conventions Did not follow structure (and did not improve on it)- poor use of data evidence in forecast-lack of clarity and poor expression- assumptions not stated Basic structure used and average use of data as evidence in forecast-average clarity and expression -assumptions not stated Basic structure used-with some elements basic others above average-and average use of data as evidence in forecast-Average clarity and expression -assumptions not stated All the structure used with all components above average use of data as evidence in forecast average clarity and expression -assumptions not stated All the structure used with all components excellently used as data in evidence in forecast Excellent clarity and expression -assumptions clearly stated A brilliant forensic case-concise and persuasive

len2105030

9/5/2018 4:50:41 AM

Creativity & Insights No ability to use data to generate unique understanding, expression, and opportunities in the present with no consideration of the future Some ability to use data to generate unique understanding, expression, and opportunities in the present with no consideration of the future Average ability to use data to generate unique understanding, expression, and opportunities with limited consideration of the future Obvious but unique interpretations of the data that shows average understanding of the situation and average identification of opportunities with limited consideration of the future Surprising and unique interpretations of the data that shows deep understanding of the situation and identification of opportunities that fit the product in the future

len2105030

9/5/2018 4:50:36 AM

Critical Analysis-Logic and argument Limited & poor understanding of process logic and key concepts also no ability to identify & extract relevant and useful data Reasonable understanding of process logic and key concepts also no ability to identify & extract relevant and useful data Average understanding of process logic and key concepts and limited ability to identify & extract relevant and useful data Average understanding of process logic and key concepts and average ability to identify & extract relevant and useful data Exceptional understanding of process logic and key concepts and superior ability to identify & extract relevant and useful data-Some exhibition of superior reasoning skills through using data as evidence

len2105030

9/5/2018 4:50:30 AM

Criteria Fail Pass Credit Distinction High Distinction Depth and breadth of data collection and linkage to forecast Superficial and/or inadequate addressing of the components of the demand audit (e.g., No data collection) Few components of the demand audit were addressed but these few were satisfactory Average number of components of the demand audit were addressed and these were satisfactory Most of components of the demand audit were addressed and these were satisfactory All components of the demand audit were addressed and these were satisfactory coupled with initiative in identifying information sources

len2105030

9/5/2018 4:50:16 AM

Tasks and Details Individual or Group Weighting Unit Learning Outcomes that this assessment task relates to Assessment Due Date 1. Demand-Product Alignment: External Component Audit & Forecast (1000 words) Individual 20%-30% 1,2,3,4 Written report Due: 5pm, 7th (T.I.I.) (25%) 2. Product-CX Launch Plan-Presentation & Report (2000 words) Individual/ Group 40%-50% 1,2,3,4 Presentation-In seminar Due WB 15th (10%) Written report(T.I.I.) Due 5.00 pm Monday 22nd (30%)

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd