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Provide a brief overview of hershey

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Reference no: EM133183387

Provide a brief overview of Hershey.
What were the goals of Hershey's Enterprise 21 project? In addition to making reference to the goals described in the case, analyze the competitive forces and value chain models.
What was Hershey's plan for the project? What risks were recognized at the time and what risks should have been identified but were not?
What were the problems that arise during the project? Include both internal problems directly related to the implementation and external problem. Explain the sources of the problems.
How could Hershey have approached the project differently?

Reference no: EM133183387

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