Provide a brief overview of corporate history

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Reference no: EM13937567

In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Competitive Analysis. Students will apply skills and knowledge to develop an analysis of a recent new competitive marketing strategy of an organisation in an emerging market.

The organisation may be:

entering an emerging market or
an emerging market corporation undertaking internationalisation

Theoretical concepts, processes and models as presented during lectures and tutorials should be used and applied.

In the written report you should:

Organisation overview: Identify the selected organisation and provide a brief overview of its corporate history

Emerging market opportunity: Define the opportunity presented to the organisation

Define the tools of strategy analysis: Detail the framework upon which you will analyse the new competitive marketing strategy

Evaluation: Analyse the level of success of the strategy utilising at least three (3) models presented during the unit.

Recommendation: Develop a brief recommendation for future strategy/ies

Reference no: EM13937567

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