Provide a brief overall description of your personal brand

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Reference no: EM133685658

Homework: Culminating Project

General Description: Apply principles and practices of PR learned in this class throughout the semester to create or refine a personal brand and develop related tactics.

Overview: Working independently from others in the class and applying principles of PR from your course text, conduct research and apply traits of healthy organizations to create or refine your personal brand; develop a PR tactic that illustrates your brand.

Task

I. SWOT Analysis research (reference Chapter 4 and elsewhere in your course text on how to do/elements of a SWOT analysis). Conduct a SWOT Analysis on yourself. Based on general principles of public relations, what are your Strengths, Weaknesses, Opportunities and Threats as a PR practitioner OR public figure/spokesperson? 2-3 pages.

II. Building on ONE of the five traits of corporate culture (constructive relationships, empowerment, morality and honesty, social consciousness, diversity) presented in Chapter 10 of your course text AND the results of your SWOT analysis, provide a brief overall/general description of your personal brand as a PR practitioner or public figure/spokesperson in accordance with the trait identified. 1-2 pages.

III. Write a pitch letter that describes yourself according to your personal brand. Your letter should clearly reflect the descriptions and examples of pitch letters in Chapter 6 and principles of branding fromyour course text and supplemental handouts. 2 pages.

IV. Based on principles identified in Chapter 9 of your course text, identify a potential stakeholder who could serve as a spokesperson or key organization to support you and your brand from one of the PR contexts (corporate, sports, tourism, crisis management, public affairs, grassroots, global) presented in chapters 13-16.Briefly describe this person/organization and how/why they qualify according to related definitions from your course text. 2 pages.

Reference no: EM133685658

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