Reference no: EM132904924

Identify a company or organization and assess its creativity, discovery, and innovation.

A). Provide a brief description of the subject organization

B). Why was the organization selected? Include information that offers defining characteristics of the organization and informs the status of the organization's innovation and creativity.

C). Conduct a Critical Analysis Components of the Organization using the areas below:

1. Internal and external drivers of innovation in the organization.

2. The role design thinking plays in creative problem-solving in the organization.

3. Evaluation of the role managers and leaders within the organization play as change leaders.

4. How idea generation is used to solve problems, enhance core competencies, gather consumer insights, etc.

5. Myths perpetuated by the organization.

6. Elements of the organization's creative process.

7. Barriers to creativity and innovation in the organization. Assess how the barriers occur and are addressed.

8. Responsible innovation and ethical approaches and issues in the organization.

9. The role of the organization's leadership in creating, managing, and sustaining innovation.

10. Future creativity and innovation in the organization.

E. Provide at least six recommendations for improvement. Specific recommendations for improvement must be based upon the lessons learned as a result of your analysis. If there are no clear suggestions for improvement suggest how/what this organization does that can be transferred to another organization(s), department, or units.

•  Provide at least six scholarly sources to support your work two to three pages