Provide a brief context for an insurance organisation

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Question: Provide a brief context for an insurance organisation, or a division of an insurance organisation, with which you are familiar. For this insurance organisation or division of an insurance organisation: • Identify one significant existing product or service it offers within a competitive market. • Explain briefly, the market positioning for this product or service. • Analyse how effective its marketing function is in influencing the market positioning of this product or service. • Make recommendations, based on your analysis, to improve the marketing function's influence on the market positioning.

Reference no: EM133530255

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