Provide a brief commentary of key relevant literature

Assignment Help Marketing Management
Reference no: EM132260146 , Length: word count:3500

Step 1: Select a topic of interest or business problem relevant to your degree specialism or pathway, i.e. if you are on the generic International Management degree, your topic will have an International Management theme. If you are taking a pathway within that degree, you will focus on a topic related to the pathway (marketing, finance, or HRM). The MBA would focus on topics relevant to strategic or operations management within an international business context. Choose one of these topics that motivates you and that you are likely to pursue for your dissertation (you may change your mind later, but it will be to your advantage if you stick to it, so choose carefully). This will require some preliminary research into that specific area.

Step 2: For your chosen topic identify the body or bodies of knowledge that you consider relevant and find at least four or five academic journals that publish literature in this field. You should use key words or terms to search for the most relevant articles in these journals on your topic and identify the key authors by comparing the cited references across these papers. You should start to build up a bibliography of relevant literature, which you will analyse to ascertain the research questions or problems addressed, theories drawn upon or developed and the range of research methods used.

Step 3: Present your analysis within a report containing 6 elements as detailed below:

1) An introduction that provides a brief commentary of key relevant literature. Be sure to justify your choice of these references in introducing the existing knowledge on your topic. (About 250 words)

2) A further section discussing particular conversations taking place in the relevant journals you have selected with a map of the literature using a visual presentation in the form of either a mind map, Venn diagram, or grandfather, father, son literature map. The map should show the relationship between key knowledge contributions (seminar 3 will cover suggested formats for your map). (About 750 words)

3) An analysis section which documents the research questions, theories, and methods used in the literature, including at least one table to show the extent of use of alternative research methods (seminar 3 and 4 will cover suggested formats for this table). (About 500 words)

4) A detailed critique of at least two well-used research methodologies in the literature you have reviewed. Discuss a) how they are applied; (b) How the methods were deployed to provide a worthwhile contribution to theory and research.

Reference no: EM132260146

Questions Cloud

What will you do to ensure relevant financial management : How and to what extent are financial controls critical to your organization? Why? What will you do to ensure relevant financial management?
Production system but needs further performance improvements : What can the Database Administration (DBA) do if the organization has no additional money for its production system but needs further performance improvements?
Create categories of age and label the categories : Statistics Assignment - Create categories of age and label the categories (
Determine the environment and the audience : To prepare: Determine the environment and the audience who you believe might benefit from this learning. Consider why you believe this audience would benefit.
Provide a brief commentary of key relevant literature : How the methods were deployed to provide a worthwhile contribution to theory and research - analysis section which documents the research questions
Performance are most important to your organization : Which measures of performance are most important to your organization? Why?
How should the decision-making process be handled : How should the decision-making process be handled? How should the intrinsic as well as the instrumental value of a human life be determined?
What are your diagnostic hypotheses for danial : What are your diagnostic hypotheses for Danial in this scenario? Justify your conclusions. Describe what further diagnostic information you need.
Economilicious bread company decided to expand its offering : Economilicious Bread Company decided to expand its offering. The company introduced a new bagel line called Adam Smith’s Bodacious Bagels.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd