Provide a brief background on united airline organization

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An example of a negative public relations disaster is the overlooking crisis on United Airlines year 2017. Address the following on this crisis such as

1.) Provide a brief background on the United Airline organization.

2.) Briefly described the negative public relations disaster

3.) What are the specific elements within the 4Cs that will overcome the negative publicity?

4.) How can you use the concepts of social norms, reciprocity norm, and social responsibility norm to assist you in overcoming the situation.

Please give references.

Reference no: EM133263769

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