Reference no: EM131840580

NEED TO ANSWER ALL TWO DISCUSSION QUESTIONS...also specify which answer goes to which discussion question

Question 1

One of the important benefits of social media such as Facebook and Twitter is that they allow marketers to easily learn what consumers are saying about their brand - and about the competition.

To better understand that process, you can go out to Twitter and conduct a little detective work to see what consumers are saying about a brand.

This week for your discussion, select a product type and particular brand of that product to study - it can be in any product category you choose.

Go to Twitter.com. Search for your selected brand and see what is revealed. After you have reviewed the results, provide a summary of the following information:

The number of tweets that are positive

The major aspects of the brand that people think are positive

The number of tweets that are negative

The major aspects of your brand that people think are negative

The number of tweets that ask questions.

For your reply post, discuss whether the data that the other student collected speaks to the brand's equity/strength in the marketplace.

Question 2

This module had a wealth of information about teams and team leadership. It included how to recognize successful teams as well as effective team leadership.

For this discussion, choose a team (sports, volunteer group, workplace, etc.) and determine why the team and its leader was successful.

First Post

For this week's discussion, incorporate the following concepts into your post:

Provide a brief background of the team and leader you are evaluating.

What actions, behaviors, characteristics make this team successful?

What actions, behaviors, characteristics make the leader successful?

What are your recommendations for this team and its leader?

Please note: It is not acceptable to state you have no recommendations; there is always a recommendation for growth or improvement.