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The first step in the course-long project is to create a product or service for which you will develop a strategic plan. Many students have a business idea already and you are welcome to use that idea. If you do not have an idea of your own, I would suggest that you look around at a new product or service you are familiar with and "borrow" that idea. If you elect to "borrow" an idea, be prepared to not follow the same formula as the company that already owns the idea. You will be required to support that your execution will be different that the product already in the marketplace. For example, if you decided to borrow the idea of a 10 calorie soft drink, you cannot position your company at the next Dr Pepper 10 and follow all the strategies and tactics used by Dr. Pepper. You could decide to launch a healthy, 10-calorie carbonated beverage that targets exercise fanatics...pretty sure that does not exist yet! You may also reach out to your instructor to help develop a product or service. In 1-2 pages: Describe (in detail) an idea for a product or service including the need(s) that it would fill.
Provide a background how you came up with the idea.
As this is a marketing/sales course, your project should be visually appealing with a clear, concise point of view. Excellent spelling and grammar are required.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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