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Customer attrition is the gradual loss of customers in the customer base due to competition or a lack of need for the product or service being sold.
1) Describe a time when you switched to a competitor of a business because the product was not effectively sold to you or because the product no longer met your needs.
2) How could the company have maintained your business?
3) Would some of the prospecting methods mentioned in the reading have worked? (Participating in trade shows, Networking, Joining organizations that your potential customers join, Connecting on social media by liking a page or responding to a comment or blog, Use free marketing on social media via Twitter, LinkedIn, and Facebook, Getting referrals, perhaps pay for any that turn into a sale, Speaking at local service clubs, Presenting at association or business conferences)
4) Why or why not?
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