Pros and cons of using behavioral targeting for marketing

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1. Briefly describe the five main ways in which marketers can find relevant online information on competitors' strengths and weaknesses. Give at least one example for three of these ways.

2. Identify the pros and cons of using behavioral targeting for marketing. Give an example of a company using behavioral targeting.

3. How does public relations at the local level differ from public relations efforts at the state and federal levels? What channels are typically used by federal and local officials to disseminate messages to the public?

Give an example of public relations run by state or local governments.

Reference no: EM132169544

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