Pros and cons of using artificial intelligence

Assignment Help Marketing Management
Reference no: EM133163460

Scenario

You are a manager in an investment company. Your company needs to find a way to react faster to market changes and demands. The current system requires "human research" which is often days or weeks behind market demands. By the time the company is aware of a change in the market, the time to react has passed. The company needs a faster way to react.

Upper management asks that you prepare a White Paper for management sharing with them how the system that now requires human interaction could be converted to use artificial intelligence technology. Discuss how you could change the system to use artificial intelligence. Be sure to support your recommendations with credible resources. Using the assigned readings in this module is a good starting point. Research databases are listed in the Resources area below.

Design a white paper which will discuss, examine, and support the use of artificial intelligence in the investment company. Your company management will not be familiar with this technology so be thorough in your descriptions of the technology.

In Microsoft Word, create the White Paper. The white paper should be 3 - 4 pages, must be problem-solution focused, and should accomplish these objectives:

Compares the pros and cons of using artificial intelligence in the investment company.

Examines how artificial intelligence would add to business intelligence in the investment company.

Explains with support how this change will affect the competitive advantage of the company.

Reference no: EM133163460

Questions Cloud

About the digital transformation : Do you think the digital transformation is for better or for worst in the business world and humanity at large? Why? Why not?
Key Performance Indicators top tier : Pick a product or service and create a Key Performance Indicators top tier (Objective/Target/KPIs) for that product or service.
International trade disputes : Find an article which discusses international trade disputes and post it on the course's dropbox.
Marketing communication context : A discussion about why viral advertising is important in the marketing communication context...
Pros and cons of using artificial intelligence : Compares the pros and cons of using artificial intelligence in the investment company.
Prepare proposal for management : Prepare a proposal for management sharing with them how these smart devices will provide needed information to improve customer service
Circumstance marketing : Can you think about WHY marketing can do both, create and satisfy needs? At which circumstance marketing is more likely to satisfies needs, and vice versa.
HCM 325-Identify target market for your selected product : HCM 325-Identify the target market for your selected product/service. How are customer needs relevant in marketing your healthcare product or service?
Marketing Management-brand Marketing : Analyze your brand's Marketing Mix in your own country. Identify your brand's Target Group in your own country.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd