Pros and cons of united airlines current strategy

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What are the Pro's and Con's of United Airlines' current strategy? For example, a differentiation strategy “seeks to create higher value for customers than the value that competitors create” and a cost-leadership strategy seeks to create the same or similar value for customers at a lower cost. Which United Airlines Pro and Cons have affected their generic strategy by innovation, integration, acquisitions / mergers, and by their global initiatives?

Reference no: EM131718889

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