Pros and cons of this approach of signing up members

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Assignment:

When customers go shopping at some retailers, they get asked for their phone number and/or email address at the checkout counter. Then, they get told by the cashier they have been signed up to the retailer's loyalty program. But this occurred without the retailer asking the customer if they wanted to join the program. What are the pros and cons of this approach of signing up members?

Reference no: EM133349662

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