Pros and cons of the zero-party cookie policy for marketers

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Question: Zero-party cookie policy Read the article.

What are the pros and cons of the Zero-party cookie policy for marketers? Explain two pros and two cons and provide an example for each of them. Explain how the Zero-party cookie policy aligns with privacy protection regulations like GDPR and CCPA. Develop a business idea around this market trend (briefly explain it).

Reference no: EM133319224

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