Pros and cons of the mail order marketing strategy

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Reference no: EM133652889

Read The Beach Carrier

1. What is the nature of the product? What are its strengths and weaknesses?

2. What are the limitations to the assumptions Ricci has made in determining the market potential? What risks do these present?

3. How can Ricci protect her product design?

4. What are the pros and cons of the mail order marketing strategy?

Reference no: EM133652889

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