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Read the case study titled "Missed Opportunities", located in the online course shell.
Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.
Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings.
Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies.
Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response.
Use at least five (5) quality academic resources.
Research topic Use of English. The end result should be a research report approximately 2,500- 3,000 words in length and structured like the report plan The distribution of maximum marks is as follows:
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One of the topics covered in this week's readings is health inequalities and health inequities.
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Research your chosen company (BP OIL). Find a minimum of three library sources, which will support your thesis in this assignment. Review your assigned weekly lecture and text reading. Select from this reading 8-10 key concepts, which will also..
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