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Pros and cons for domino of adapting

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Reference no: EM133186905

Adaptation to the local market.

1. What are the pros and cons for Domino's of adapting its business and marketing strategy to the Chinese market versus sticking with the strategy it uses in the US?

2. How should Domino's adapt its marketing strategy to China? Organize your discussion around the 4Ps of the marketing mix: Product, price, place (distribution), and promotion. Again, take the nature of the product and the particular market (China) into account.

Reference no: EM133186905

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