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Global Marketing
Question 1. Give two reasons showing why an unbiased perception is a critical skill all Global Marketers should have. Use an appropriate to illustrate your response.
Question 2. Give three reasons why understanding different interpretations of aesthetics and incorporating them into your international marketing strategy in highly recommended. Your answers should include examples.
Question 3. Explain the pros and con associated with payment methods: Documentary Collection, Documentary Credit Letter of Credit and Trade on Open Account.
Question 4. Identify and explain two factors one must consider when making sourcing decisions.
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