Proposed new intentional customer experience and journey

Assignment Help Operation Management

Reference no: EM132275135

Choose any already established, or new division or organization; and

1. Briefly describe the product/service and the value proposition of the organization;

2. Conduct and document the current customer experience – through a Customer Experience audit;

3. Map the current customer journey (using flowcharting for the most important client interactions - front and backstage);

4. Revisit the brand - its promises and gap areas and make suggestions for alignment;

5. Design the proposed new intentional customer experience and journey;

6. Describe how you would ensure alignment and engagement of the employees with the brand promise and designed experience;

7. Describe how you would align your marketing communications to the new strategy.

Reference no: EM132275135

Questions Cloud

Topic of contextual strategy for the organization : Senior Management using the organization of their choice or any organization on the topic of contextual strategy for the organization.

Consumers be supportive of company exporting jobs : Why might consumers be supportive of a company "exporting jobs" to foreign countries even if local unions are against it?

Advantages and disadvantages of private trucking : Explain the advantages and disadvantages of private trucking. Why do firms have private trucking fleets?

What does the term private transportation mean : What does the term private transportation mean?

Proposed new intentional customer experience and journey : Design the proposed new intentional customer experience and journey;

Example of industry that thrives on economy of scale : Give an example of an industry that thrives on an economy of scale. How has this helped the industry over time?

Threat assessments requires understanding the environment : Threat assessments requires understanding the environment.

The topic of contextual strategy for your organization : Prepare a proposal to the Senior Management of your organization on the topic of contextual strategy for your organization.

Do you think this strategy could be used by all businesses : How could a brand take advantage of these spikes in Twitter activity? Do you think this strategy could be used by all businesses?

User Account

All Pages