Proposed change to the products positioning strategy

Assignment Help Marketing Management

Reference no: EM13732027

Client Pitch Presentation

The Client Pitch presentation builds on prior learning on positioning and branding, while providing you an opportunity to apply the promotional mix concepts and theory creatively toward a new advertising campaign. This simulates the real world experience of pitching ideas to clients or to upper management.
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client that reflects a change(s) to the product's positioning strategy.

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:

Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.

Proposed change to the product's positioning strategy

Create a print ad and a video ad for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).

Include presenter's notes to support the presentation.

Reference no: EM13732027

Questions Cloud

State your company name and motto : State your company name and motto, with a tagline and a date. Review business proposition, what will your business create

What benefits or opportunities does diversity provide : What benefits or opportunities does diversity provide. After a brief research regarding diversity in a healthcare organization, identify some of the best practices for managing and leading in the midst of diversity. These best practices might come..

Assess the social value of nonprofit or public organizations : Assess the social value of nonprofit or public organizations in partnerships that provide public services by analyzing a real-world scenario of public-private partnerships (PPPs).

Five-force method of analysis : Choose an industry in which you would like to compete globally. Use the Five-Force method of analysis to explain why you find that industry attractive for business.

Proposed change to the products positioning strategy : The Client Pitch presentation builds on prior learning on positioning and branding, while providing you an opportunity to apply the promotional mix concepts and theory creatively toward a new advertising campaign. Proposed change to the product's ..

Evaluate the roles of public and private organizations : Evaluate the roles of public and private organizations in public-private partnerships (PPPs) as they relate to management and evaluation of the services provided.

Find a minimum of one library source : Find a minimum of one library source, which will support your thesis in this assignment. Review your assigned weekly lecture and text reading. Select from this reading 3-5 key concepts, which will also support your thesis

Evaluate the management practices in an organization : Evaluate the management practices in an organization. Assess general leadership skills with emphasis on the area of concentration

Maximize resources and gain competitive advantages : Conducting a SWOT analysis is essential in developing a good marketing plan. Business owners and managers must focus on the strengths and opportunities to maximize resources and gain competitive advantages.

User Account

All Pages