Propose recommendations that would facilitate

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Reference no: EM133391992

Question: Suppose that your coffee roaster and retailer company has targeted wealthy customers who are willing to pay a premium price for delicious coffee from a sustainable source of beans. Your brand is known for artisanal coffee and unique blends, and its cafes are popular among upscale coffee drinkers. Your company has gained success in this strategy, and lately the management team has started planning a transition to a new strategic positioning: Lower the coffee's price and make it affordable and accessible to a broader range of customers. If you can maintain the profit margin, such transition would enable a larger revenue due to a larger amount of sales. Propose three recommendations that would facilitate this strategic transition.

Reference no: EM133391992

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