Propose marketing and information technology implementation

Assignment Help Operation Management

Reference no: EM132106602

Consider the following information relative to your consulting engagement for Hoosier Media, Inc.

Marketing

Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions.

Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.

Information technology

Hoosier Media's newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business.

Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.

For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper:

Propose marketing and information technology implementation tactics for Hoosier Media, Inc.

The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:

Identifying the information that should be communicated.

Defining the audience that should receive the communication.

Identifying the channel(s) of communication.

APA Format

Reference no: EM132106602

Questions Cloud

How zappos trains employees on their culture and weeds out : How Zappos trains employees on their culture and weeds out employees who may not be a fit for the culture.

Combination of three quality tools to analyze quality issue : Among those 7 magnificent quality tools, if you have an option to choose a combination of 3 quality tools to analyze a quality issue.

What annual deposit must robert make : Robert Hitchcock is 41 years old today and he wishes to accumulate $557,000, What annual deposit must Robert make

Write an essay to include a clear introduction of the topic : Research mandatory reporting requirements for EMS personnel in your own state. Write an essay to include a clear introduction of the topic that at a minimum.

Propose marketing and information technology implementation : Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions.

What role does the sales representative leadership : What role does the sales representative's leadership play in motivating these sales men and women?

What is the payback period for refinancing this loan : Eric Mathis is considering refinancing his home mortgage to reduce his house payment by $80 per month. What is the payback period for refinancing this loan

Give the personal opinion on the topic of this article : Article's illustration of the importance of using research to make organizational decisions.

How are ongoing competency and ability to perform the duties : How are ongoing competency and ability to perform the duties of the position monitored? Your paper should include a brief introduction of the scenario.

User Account

All Pages