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Propose full model of consumer decision making

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Reference no: EM133539631

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Propose a full model of consumer decision making. In your model outline the main variables involved during consumer decision making, and the relations between those variables. Present your model graphically specifying clearly the main causal linkages, the mediating and the moderating variables. Justify the variables and the linkages by reference to the theory from the lectures and your readings.

Reference no: EM133539631

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